So what are the characteristics of some of the current survivors of these tough times? Lucy and Dany, organisers of the successful El Maipu (Monday nights at La Nacional) have certainly captured and maintained the formula. It’s all about consistently delivering a quality milonga experience with a personalised high care factor. This seems to have a magnetic effect, attracting discerning dancers who value the quality experience. They know where to get more “bang for their bucks”, especially in these difficult economic times. However, the consequences for other milongas are unfortunate.When the budget is tight, experienced dancers don’t want to risk wasting time and money. They value quality above quantity. If a milonga is too expensive, has inconsistent music which changes mood mid-tanda, or bizarre musical choices, inconsiderate/unskilled dancers with poor floor-craft, indifferent or unwelcoming organisers, then it may not survive the current climate. One of these factors alone may be enough to turn people off, and the word spreads.
Perhaps milonga organisers elsewhere in less challenging circumstances should take heed of the hard lessons being learned here in the Mecca of tango.